Independent verification record

Paddy PowerSuperbrands Status, 2026

Assessed by independent consumer research.

What Superbrands Status represents
Select any of the three to read what it means.
Quality

How good the brand actually is. Whether the product or service lives up to what the brand promises, and whether people feel it is worth what it costs.

Sample base
A national study of 5,000 UK consumers and business professionals.
Data collection
Norstat
Verification
SBUK-2026-DLHLLD
Media partner
Loaded Dice Media
Website
paddypower.com
© 2026 Superbrands Ltd. All rights reserved. Superbrands is a Viecomm Ltd programme.