Programme partners
Neither organisation below pays to appear on this page. They are here because they help the programme run, and because you should know who does what.
Norstat
Research partner
Norstat conducts the fieldwork. They recruit the 5,000 UK consumers and business professionals, ask the questions and collect the answers. We do not choose who takes part, and individual responses are never shared with us. This is what makes the result independent rather than our opinion.
Loaded Dice
Media partner
Loaded Dice handles strategy, storytelling and measurement across the programme. They have no involvement in the research, the scoring or which brands are awarded Status.